HUGO is a German fashion brand known for its contemporary, urban, and modern clothing styles. The brand offers a wide range of clothing and accessories for both men and women, including formal and casual wear. HUGO is HUGO BOSS' sub-label with more of a focus on fashion trends and a strong casual influence, more targeted toward younger customers. The brand has a strong following among fashion-conscious consumers who appreciate its unique aesthetic and commitment to sustainability. Whether you're looking for stylish pieces for work or the weekend, HUGO has something to offer everyone.