What information does PRFKTLOOK.com collect?
PRFKTLOOK.com maintains a detailed record of the purchases that you have made with our company. Should you shop with PRFKTLOOK.com either in-store or online, we will store any information that you provide to us that will be relevant to supporting your wardrobe needs including your personal contact information. PrfktLook.com will only collect personal information that you have voluntarily provided to us. We may also collect personal information from you when you make online purchases including your name, e-mail and postal addresses, phone number(s), encrypted credit card information, and product interest information, as well as any information you provide by updating your online profile, or by signing into the website using a connected social media platform.
Additionally, PRFKTLOOK.com may collect information about your device and geolocation when you interact with our digital properties or systems. This is done by logging information provided by your device when you connect to our website, or to a Wi-Fi portal at one of our retail locations, such as the OS, device type, screen resolution, IP address, and MAC address. This information is used by PrfktLook.com to help improve our digital services, to better understand the demographics of our customers, and to improve the way we design stock, and staff our stores.
Why does PRFKTLOOK.com collect your personal information?
To ensure that your personal wardrobing needs are looked after. Following your in-store purchase, your Clothing Advisor will contact you to let you know when your alterations have been completed if applicable and then, once again, following the sale to ensure that you are satisfied with the products you have purchased. Select in-store customers who choose to additionally shop online will also be contacted subsequent to item delivery to ensure that purchases meet expectations.
To improve service delivery. By maintaining detailed records of your previous purchases, and by recording lifestyle information about you such as the kind of work you do, your travel habits, etc., we gain a better understanding of your personal preferences and are better able to personalize your shopping experience each and every time you visit or contact one of our stores or Customer Service Representatives. Similarly, it allows us to guide potential gift givers in the right direction in terms of their style, size, and other preferences. Please know however that we will not disclose any specific personal information including information about your personal purchase history to a potential gift giver or any third party without your consent.
To process your online orders and to answer questions regarding the status of such orders.
To provide you with relevant marketing communications and advertising.
During a visit to a PrfktLook.com store, you may be asked for your personal contact information or other lifestyle information pertinent to your shopping preferences and habits. This information may be keyed into our customer database and is stored with your purchase history information.
The Disclosure of Personal Information
PrfktLook.com will not sell or disclose to third parties any personal information we collect, except as described herein or as you otherwise consent. In the normal course of business, PrfktLook.com may disclose some information with our service providers and suppliers, such as home address information to our mailing house or third-party systems support specialists who are contracted to keep our systems operational. Each of our service providers and suppliers is contractually bound to protect the confidentiality of our customer information and may only use such information for the purposes of performing services on our behalf. You can withdraw your consent at any time by contacting us in the manner set out below.
In addition, only when required by law, we must provide your personal information in response to a search warrant or other legally valid inquiry or order, or to an investigative body in the case of a breach of an agreement or contravention of law, or as otherwise required by law. We may also disclose personal information to assist us in collecting a debt owed by you to PrfktLook.com.
We may use “cookies” to track your preferences and activities on the www.prfktlook.com website. Cookies are small data files transferred to your computer’s hard drive by a website. They keep a record of your preferences making your subsequent visits to the site more efficient. Cookies may store a variety of information, including, the number of times that you access the site, registration information, and the number of times that you view a particular page or another item on the site.
Are there cameras in place in the stores? If so, how are they used?
For security, safety and liability purposes we use CCTV cameras in all our store locations. The information recorded by such cameras is retained for a short period unless needed in connection with an investigation. By visiting one of our stores, you consent to our use of such cameras and the recording of your information. Video evidence will only be provided to the authorities when a criminal offense has been committed or we have reasonable grounds to believe a crime has been committed.
How PRFKTLOOK.com Protects your Privacy
PrfktLook.com is committed to ensuring that your personal information is kept secure. PrfktLook.com keeps the personal information we collect about you strictly confidential. We use administrative, technical, and physical safeguards to protect against unauthorized disclosure, use, alteration, and destruction of the personal information we have about you. Access to your personal information by PrfktLook.com representatives and associates is strictly limited to a need-to-know basis. All computers on which personal information is stored are password protected.
Your Privacy Choices
You may withdraw your consent to the use of your personal information (excluding purchase history information) in the manner provided herein or at the time of collection at any time (subject to legal obligations and on providing us reasonable notice) by contacting the PrfktLook.com Privacy Officer at the contact number or e-mail address provided below. Please be aware that withdrawing your consent may prevent us from providing you with the communications and services that we currently make available to you.
Additionally, if you would like to request data deletion, you can do so by submitting a written request to [email protected]
Verifying and Amending your Personal Information
To obtain additional information on our privacy policies and procedures, please contact our privacy officer at 514 844-4965 or by e-mail at [email protected].
Last updated - September 2022.